SEO reporting.

Articles about understanding, tracking and reporting on the effectiveness of your WordPress SEO.

How to read an SEO report and spot vanity metrics.

Learn how to read an SEO report properly. Identify vanity metrics, spot red flags, and focus on data that connects to real business outcomes.

SEO reports are not SEO results.

Getting too many reports and not enough results? SEO should be all about your bottom-line.

SEO reports can be a nightmare to understand.

They can also be used to make it look like your SEO efforts are working when, in fact, the opposite is true.

I’ve written these SEO report articles to help you understand the process of SEO reporting and what the numbers mean.

I speak to many clients who are paying for SEO work and don’t seem to be able to figure out what exactly they are getting for their money. Reading these articles can be a first step in gaining a better understanding so you can push back on your SEO expert and get to the nitty-gritty.

Your SEO should be making you money.

SEO work should directly affect your small business’s bottom line; if it does not, then it simply is not working.

If you are getting sent meaningless SEO reports each month or simply don’t understand what you are looking at, I can offer a second opinion.

I’ve helped 100s of small businesses improve their websites and have wide-ranging experience across all forms of SEO, specifically on WordPress sites.