Articles & Essays about SEO.

How to read an SEO report and spot vanity metrics.

Learn how to read an SEO report properly. Identify vanity metrics, spot red flags, and focus on data that connects to real business outcomes.

Are backlinks the bomb?

Let’s get one thing out the way first – yes, backlinks can help. If a decent, relevant site links to you, it can boost your position in the search results.

Most of what you read about SEO is not for service-based businesses.

Most of the SEO advice you read online isn’t written for people like you or a business like yours.

Why SMEs should take SEO seriously – you want new business on tap?

If you share your opinion with Google, it’ll share your blogs with it’s users.

People-First SEO: why your content writer maybe isn’t the right person for the whole job.

If you share your opinion with Google, it’ll share your blogs with it’s users.

Top SEO Optimisation Consultant.

Why does hiring a top SEO consultant make good sense for your business?

Essential SEO Optimisation for Beginners: A Practical Guide to Success.

This is another topic-heavy article, it’s simply here to tell the search engines what my site is about.

SEO Service Experts: Your Guide to Professional Search Engine Optimisation.

Low quality traffic does nothing for your site – you need the right kind of traffic from the right kind of searches.

You only want one kind of traffic: buyers.

Low quality traffic does nothing for your site – you need the right kind of traffic from the right kind of searches.

SEO reports are not SEO results.

Getting too many reports and not enough results? SEO should be all about your bottom-line.

A second opinon on your SEO is worth the investment.

If you think your SEO is not working as hard as it should be, you are probably correct. I’ll give you a second-opinion.

Don’t underestimate the importance of technical optimisation.

Investing in SEO on a website that’s slow can be a waste of time and budget.

Why you need to inject some personality into your content.

Are your blogs boring your visitors and the search engines to death? Inject some personality and get better rankings.

Internal linking: probably the most overlooked aspect of on-page SEO.

If your internal linking is a mess, then that’s how Google sees your website. Sort your internal links for higher ranking.

Why complex products or services require more SEO work on your part.

SEO for YMYL niche sites is a completely different ball game to other SEO, so get ready to write your own content and find the right SEO expert.

Why you have to be careful with reviews.

When it comes to SEO expert reviews, not all if often what it seems; reviews can be bought, from friends and family or professionally written.

The 10 basics of WordPress SEO to make sure you get right.

If you fancy a bit of DIY SEO, here are 10 basic things you can do to improve the SEO foundations of your WordPress site.

What is WordPress SEO and why is it different to other types of SEO?

Optimising WordPress for SEO is not the same as doing it on other sites: if you approach it this way, your SEO efforts can fail.

Here’s why it’s best to write as a person, not a brand, for SEO.

Why write like a faceless brand when you are a one-man-band or just a small team: write like yourself.

Are you paying for failing SEO that’s dressed up as success?

Are your SEO reports any good? There are many ways data can be manipulated to turn failure into success.